5000 seeds for growth

Strategic Design   Communication Strategy
The Challenge 

A recent research showed that more than 40% of the population is against global brands and globalisation. A trend that was confirmed by the consumer’s behaviour in Greece, who have replaced global beers with locally produced ones. Moreover, a PR crisis around a tax issue of the company, Athenian Brewery (Heineken Group), made it clear that it these time, the company needed to create a strategy around rebuilding trust with their consumers.

The company’s brief focused on designing a CSR program that highlights the company’s history and values and promotes its Greekness since the company has a network of Greek farmers and suppliers.

The Outcome

“Seeds for Growth” a digital platfrom that aimed to educate and support 5000 agriculture entrepreneurs in Greece and create opportunities for them to grow. The 5000 entrepreneurs milestones became a promise the company committed to and is measured real-time in the platform.

So far, the Seeds for Growth program has supported 4362 entrepreneurs.

Strategic Approach

t is predicted that autonomous cars will be on our roads in the next five years, sharing economy for transport will become the norm and our most our daily human interactions will be replaced by AI. 

 

Our design brief, at Royal College of Art, was about designing a service and its future interactions in the mobility space. But my team and I decided to take a speculative and provocative direction on the topic: Our research found that companies, engineers, and designers are primarily focused on building the technical requirements necessary to create functioning driverless cars, such as navigation and artificial intelligence (AI) systems, peer-to-peer vehicle communications, and advanced LIDAR sensors. But… 

 

What are the implications of removing the human driver? What is missing from the equation?

t's easy.

CSR Program

t is predicted that autonomous cars will be on our roads in the next five years, sharing economy for transport will become the norm and our most our daily human interactions will be replaced by AI. 

 

Our design brief, at Royal College of Art, was about designing a service and its future interactions in the mobility space. But my team and I decided to take a speculative and provocative direction on the topic: Our research found that companies, engineers, and designers are primarily focused on building the technical requirements necessary to create functioning driverless cars, such as navigation and artificial intelligence (AI) systems, peer-to-peer vehicle communications, and advanced LIDAR sensors. But… 

 

What are the implications of removing the human driver? What is missing from the equation?

t's easy.

Want to learn more?

Project under Confidentiality Agreement